All of this brand’s flowers are grown indoors, which allows Santa Cruz Roots to be more attentive and meticulous. Fan favorites such as Pai Gow, Lemon Cream, and Sundae Driver are all grown here, along with 15 other highly desired strains.

Over the past few weeks, the staff and leadership at Santa Cruz Naturals have been experiencing intense emotions in response to recent police violence and the resulting protests. Anger, sadness, guilt, regret, motivation - we have been processing and trying to manage all these feelings as a team.

Over the past year, El Blunto rolled out (pardon the pun, we couldn’t help ourselves) their ‘cannagars’ to over 350 dispensaries across California. El Blunto ‘cannagars’ come in 7 flavors and, so far, our customers are loving their Cuban cannabis experience.

Last August, Santa Cruz Naturals created and hosted the first ever music and cannabis festival: the Power of Flower Festival. It was a space for music and a love of cannabis to mingle and was hosted at Santa Cruz County Fairgrounds with performances by Ozomatli, The Dirty Dozen Brass Band, George Porter & Runnin’ Pardners, Space Heater, and Diego’s Umbrella.

This month we would like highlight women of color in the cannabis industry. Pioneers like Kimberly Dillon, Mary Pryor, and Solonje Burnett are setting the bar high for cannabis businesses nationwide.

Cannabis is part of the flowering plant family and some of our favorites include roses, lilacs, tulips, and, of course, cannabis. The best way to think of cannabis strains is to think of these flower varietals. All produce flowers, but all are completely unique—having different scents, different petal and leaf structures, and different features.

Want to know about our favorites under $10? We thought you would! Here they are:

As herbal consultants, our goal is to help customers find the best products, dosage, and applications for their specific needs. Here are a few terms we use to describe how cannabis products work within the body.

There’s an old saying, “if you love what you do, you'll never work a day in your life.”

Coastal Sun embodies this quote in more ways than one. Let’s take a closer look at what sets them apart from other brands

Currently, our world is facing unprecedented times, but that doesn't mean we have to miss out on celebrations - we just have to change the way we celebrate!

Normally 4/20 is a national cannabis holiday celebrated on April 20th, but in the year 2020, we have an entire month to celebrate! With the current Shelter in Place order, our community is limited to what we can do, and how we can do it - but we are here to give you our best suggestions of making the most of April 2020!

This month we want to take a moment to recognize two special employees from each of our dispensaries. Harrison Borchard from our Watsonville shop and Harrison Borchard from our Aptos shop.

Another month, means another opportunity to spotlight an amazing local company! This month we want to put all the attention on Bird Valley Organics. This thriving cannabis company started back in 2017 after acquiring a beautiful 20-acre farm in the hills of South Santa Cruz County. It was here where they would scale their product line and also strategically collaborate with several other cannabis farms and businesses.

We're Open ... With Some Changes

As many of you may know, there have been reported cases of COVID-19 in Santa Cruz County and surrounding areas. In response, we want our community to know that Santa Cruz Naturals is aggressively working to increase awareness of COVID-19 amongst our community and is taking every action that we can to reduce the risk of exposure in and around our shops.

Glitz, Glamour – Gala! Santa Cruz Naturals was delighted in sponsoring the 58th Annual Pajaro Valley Chamber of Commerce Awards Gala. This event took place on February 1st at the Santa Cruz County Fair Grounds. It was a “roaring” evening filled with delicious food, fabulous 20's inspired attire, and exciting live jazz music.

Roses are red, violets are blue, you like smoking flower and that’s why we love you! February was a month to celebrate the ones you love and at Santa Cruz Naturals WE LOVE OUR CUSTOMERS. On Valentine’s Day, we offered exciting deals and individually wrapped roses to each customer that shopped with us. Whether you kept the rose for yourself or gave it to someone that means a lot to you, it was a joy to see faces brighten up in our shops on Valentine’s Day.