Local Spotlight: Santa Cruz Roots

For this month’s local spotlight, we’re featuring Santa Cruz Roots, a brand focused on providing high-quality and clean cannabis to our Monterey Bay communities. Behind the brand are CEOs and cofounders Bobby Donaldson and Troy Bookout, as well as cofounder and lead cultivator Kevin Nelson. These three have truly deep roots in the Santa Cruz community, collectively having four decades of experience in cannabis cultivation—both indoor and outdoor grow operations—as well as in manufacturing extracts and other cannabis consumables such as pre-rolls.

All of this brand’s flowers are grown indoors, which allows Santa Cruz Roots to be more attentive and meticulous. Fan favorites such as Pai Gow, Lemon Cream, and Sundae Driver are all grown here, along with 15 other highly desired strains. Santa Cruz Roots has remained grounded and inclusive in their cultivation, producing bud for those looking for anything from pain management and better sleep to enhanced adventures, like exploring local favorites such as Wilder Ranch or Pogonip.

As a whole, this company has seen the industry change over the course of several decades. Having nailed their cultivation techniques time and time again, we at Santa Cruz Naturals are proud to call them partners.