Local and Sustainable: Our Purchasing Priorities

pacific reserve cannabis

We’ve made it our mission to serve our community by providing cannabis the sustainable way. From sourcing to sales, we’re driven to change the way cannabis is cultivated and consumed. We believe a healthier planet makes for happier people.

Cannabis should be local

It’s our goal to source 70% of our cannabis products from local cannabis growers, connoisseurs, artisans, and small-business owners. 

We’ve made this commitment because supporting local businesses strengthens communities. And it’s these communities that we rely on in turn to sustain our own business.

Cannabis should be sustainable

Agriculture can be a dirty business. That’s why we’re dedicated to supporting cannabis farmers who farm in an Earth-friendly manner. 

While cannabis can’t be certified organic, we know what good cannabis cultivation should look like. We make every effort to buy good, clean, Earth-friendly products.

Sourcing criteria we believe in

  1. Priority is always given to local products. Local is any product that’s grown and/or produced within Santa Cruz and Monterey County, or Hollister, and Gilroy.

  2. Secondary considerations are given to women-owned and/or operated companies as well as POC-owned and/or operated companies.

  3. If the product doesn't meet the first two criteria, it can be considered under our final purchasing criteria - Green or Sustainable certification.

  4. All other products will be given limited priority and/or shelf space to ensure we're in compliance with our brand ethos.

Colin Disheroon